Tweetburner

TweetBurner is a realllly useful Twitter tool. Not only will it shorten a URL, but it will also allow you to track the click-throughs. Usually, the only way you can track a click-through is if you are linking to your own site- usually by having access to some sort of website statistics. With TweetBurner, however, not only can you track your own click-throughs, but you can track ALL of the click-throughs you send. I'm looking forward to playing with this!